Job Description
Content Writer to create compelling blog posts, white papers, sales and service enablement materials, webinars, PowerPoints, social media content, and web copy. We’re looking for someone to help us expand our digital footprint and drive more value through online content. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads. This position requires creativity and the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Preference will be given to those with experience in the education sector, a strong writing portfolio, a bachelor’s degree, and relevant work experience.
Responsibilities:
Manage the full-cycle development of four long-form (3,000+ Word) blog posts per month focused on both our JobSeeker and Employer audiences and our two media properties.
Create content marketing campaigns to drive employer leads and JobSeeker enrollment.
Use SEO best practices in writing to generate traffic to our sites.
Regularly produce various content types, including email, social media posts, blogs, and white papers.
Actively manage and promote our blog and pitch articles to relevant third-party platforms.
Edit content produced by other members of the team.
Analyze content marketing metrics and makes changes as needed.
Collaborate with the entire AATT team to create innovative content ideas.
Research education sector job seeking and employment topics (combining online sources, interviews, and studies).
Write clear marketing copy to promote our products/services.
Prepare well-structured drafts.
Proofread and edit blog posts before publication.
Submit work to editors and reviewers for input and approval.
Coordinate with marketing and design teams to illustrate articles.
Conduct simple keyword research and use SEO guidelines to increase web traffic.
Promote content on social media.
Identify stakeholder needs and gaps in our content and recommend new topics.
Ensure all-around consistency (style, fonts, images, and tone).
Update website content as needed.
Requirements:
Four-year degree required.
Bachelor’s degree or Diploma in English, Journalism or a related field preferred.
Experience in the education sector and educational equity are strongly preferred.
Knowledge of digital marketing tactics, including SEO, email marketing, and web analytics.
Excellent writing skills and the ability to communicate and collaborate effectively.
The ability to consistently meet tight deadlines.
At least two years of experience writing for a B2B and B2C audience.
Proven work experience as a Content Writer, Copywriter, or similar role.
Portfolio of published articles.
Experience doing research using multiple sources.
Familiarity with web publications.
Excellent writing and editing skills in English.
Hands-on experience with Content Management Systems (e.g., WordPress).
Ability to manage and direct the editorial workflow.
Additional Qualifications:
Managing a diverse workload, competing priorities, and deadline-sensitive projects.
A commitment to setting and meeting long-term & short-term goals.
Demonstrated experience in planning, organizing, and prioritizing using measurable outcomes.
Ability to contribute to the development and support of positive team culture.
A deep commitment to shared success.
A high level of professionalism, customer service orientation, and attention to detail.
A desire to innovate and support an entrepreneurial organization.
Ability to adapt, think critically, and work in a constantly-evolving environment.
Technical expertise in Microsoft Office Suite/GSuite and cloud-based systems.
Personal Characteristics:
A deep passion and commitment to making a positive impact in the world.
A belief that every individual is uniquely gifted and has something of value to contribute to society.
Excitement at the opportunity to build WorkMonger and help scale our impact.
Hardworking, enthusiastic team player with a “can-do” attitude and a willingness to roll up their sleeves and do whatever it takes to support organizational priorities.
Independent, organized self-starter and problem-solver who takes the initiative to identify and assist in resolving problems within and beyond areas of direct responsibility.
Ability to maintain a professional demeanour, positive attitude, and the highest ethical standards, especially during high-pressure periods.
Ability to thrive in a fast-paced, entrepreneurial environment with ambiguity and shifts in scope of duties.
Willingness to occasionally travel for in-person team meetings 1-2 times per year.